The rebranding of “White Water” vodka, one of the favourite vodka brands for years and new brand “Heritage” of the “AZGRANATA” plant was presented to the general public. “White Water” vodka, which plays an exceptional role in the branding of Agsu vodkas will continue to delight customers with its pleasant taste and appearance, being redesigned according to modern design requirements. The management of the plant, employees of “Veysaloglu” distribution company, which is the main distributor of AZGRANATA company in the country market, and public representatives took part in the presentation. The chairman of the management board of the “AZGRANATA” plant, Jeyhun Bakhtiyarly, informed about the 11-year operation of the plant and the successful implementation of the set goals. Jalal Shirelizade, director of the Commercial Department of “AZGRANATA” company, greeted the guests and gave a detailed speech about the company’s products. During his speech, chief technologist Viktor Bankov said that the latest technology was used in the production of “White Water” vodka. He emphasized that “Alfa” vodka is made from ethanol, based on a classic recipe, and passes through a 6-step filter stage. “The vodka is passed through silver filters in three stages, thanks to which the taste of the vodka is delicate and the drink does not have any side effects like a headache afterward.” Ms. Saadat, the brand manager who spoke at the event, spoke about the reasons that made the renewal of the “White water” brand necessary. “Our brand was designed in 2015 and 2018. However, as these designs over time did not fully reflect the concept of “White Water”, a rebranding was needed. We have emphasized Agsu in the new design.” Later, a quiz was held among the participants of the event, and those who correctly answered the questions about “AZGRANATA” brands were awarded.